Typography is the technical term for the style, arrangement, size, and weight of a font used in any type of visual design, whether it be an advertisement, a magazine article, a card, or a scrapbook page. In addition to playing a critical role in contributing to the desired “feel” of a design, type can also be used to organize space and provide structure.
A carefully selected font can get you miles closer to your design goals by suggesting or supporting a particular theme or style. For example, when I see this font (Candice), I immediately think of the 70's. This one (Decotech) takes me to the Art Deco period (think: Tomorrowland at Disneyworld).
In general, I've found that I tend to prefer sans serif fonts, although I use all kinds. "Serifs" are the little "caps" at the ends of letters. Fonts with serifs tend to be more traditional (a good example is Times New Roman). Sans serif fonts don't have caps on the ends of the letters and lend a more contemporary feel (see Gill below). Here are just a few of my current favorites (most of these are available free via Microsoft Office or web download):
Microsoft Gill Sans MT – You can’t beat a good sans serif font for a clean, modern look. This is my basic journaling font, for scrapbooking and any kind of writing.
Berlin Sans FB - Also a sans serif font, but a bit more rounded. This font was inspired by the first-ever sans serif font created in the 1920's. Good for a retro kind of look.
Desyrel - A very casual, realistic-looking handwriting font.
Futura - This is the font used for the "Studio" QuicKutz alphabet. Tall and thin.
Impact - A nice chunky font, great for a contemporary title.
Wendy Medium - Another casual handwriting font, just a bit elegant. Love this for titles and captions.
Willow - One of my favorite fonts for achieving an "arts and crafts", Frank Lloyd Wright kind of feel.
So which fonts speak to you? Which ones do you use over and over? Let's talk typography.