I've just passed the two-year mark with my case at the antique mall. Overall, it's been up and down, but things have been looking up since I started spending more time on "merchandising" my space. When I first opened my case, I was still in post estate sale shell-shocked mode, just trying to sell stuff without any thought of making my case look more inviting.
After asking for some constructive criticism from the mall manager, I realized (light bulb moment...DUH!) that as a "dealer" in a mall, I'm competing with every other dealer for attention, and anything I can do to make my space look good will cause shoppers to at least stop and take a look.
So I've been spending much more time staging items by color and adding seasonal elements to show how various treasures can fit into your home decor.
I've also learned that you need to "re-set" your case seasonally, but in advance -- when people are shopping for that next season! You'd think this would have dawned on me since I teach so many seasonal classes at Memory Bound but when I first opened my case, my mind was a muddled mess and I wasn't connecting A to B!
Now that I have a little more clarity of thought (LITTLE being the operative word!) I've got dates marked in my planner for seasonal case re-sets. Soon I'll re-set the case for fall with a simple banner and some dollar store flowers. It's amazing how much better the case looks these days, and it's resulting in improved sales.
Here's hoping that positive trend continues! :)
jp
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